In June 2018, OPEN offered collaboration to the Sales Services International (SSI) international organization, a pan-European association of companies working in field marketing. Following the results of bilateral negotiations, an agreement was reached on a strategic partnership and OPEN joining SSI with the right of exclusive representation of the association in Russia. Partnership with SSI is an expansion of the geographic footprint and the possibility to implement our own initiatives in the international market.
Is an independent network of field marketing agencies founded in 2009 and based in Zurich (Switzerland).
The Association unites companies from 26 European countries, each holding a leading position in the local market. In January 2018, SPAR (USA) also announced cooperation with SSI.
Members of the association are independent companies, based mainly within one country and gaining access to the markets of other European countries through their SSI partners. Members of SSI provide services for a wide range of industries, from consumer products to technology, financial services, telecommunications, etc. The core activity of the agencies: BTL, sales, merchandising, promotion, audit.
Mission and objectives of SSI
The idea of the organization is to unite the leaders of local markets, which demonstrate high expertise and professionalism, to accumulate best practices for the best solution of clients' problems in their countries.
The motto: "Think global – act local".
Mission: "Think here, act everywhere".