About company

OPEN Group is a leading trade marketing agency with a 20-year history. The company occupies a leading position in the field of integrated solutions for sales management, introduces innovative technologies in personnel management and merchandising, and dynamically develops in the outsourcing direction. OPEN cooperates with the flagships of retail and FMCG, among the partners of the company are leading developers of software products and solutions for the market industry. The company leads the Central and East European cluster of the global SSI network (Sales Services International). It is represented by 5 offices with a staff of more than 15,000 people.

OPEN Mission

We become an integral part of the client's DNA.

Focus on the client

  • Understand the goals and objectives of the client

  • Form a demand

Responsibility

  • We are responsible for our results

  • We demand discipline from ourselves and the others

Teamwork

  • We work together within the project and X-project

  • We understand the overall result and individual contribution

Professional growth

  • Share best practices

  • We constantly develop ourselves and the team

Initiative

  • We are constantly looking for new opportunities

  • We change the status quo

21 years of expertise in personnel management
340 cities current projects geography
18000 employees work across Russia
14 partners in digital developments
Increasing sales through innovative technology

We use digital solutions to improve the efficiency of merchandisers. We use systems that help to lay optimal routes, monitor work in sales are, submit online reports, analyze and improve OSA indicators and much more

We know the needs of the market from the inside

The company employees have FMCG market background, which is why we speak the same language with customers and understand all the ins and outs of the industry.

We use our experience in the industry to adapt the most advanced digital products and software solutions for the Russian market. Thanks to the staff of our own employees and the broad geography of our presence, we quickly implement these solutions in actual practice of sales areas and offer the best practices to business.

Dmitry Shikhov

Managing Director

History

1998
Marketing communications
2006
Outstaffing services
2014
Merchandising outsourcing and CAF
2017
On the merchandising outsourcing and CAF market
2018
Bussiness Intelligence Scan data
2019
Category Leader: Category Model Interaction
Within an hour we will call you back to find out:
Address program / geography of the project
Volume SKU / timing in the outlet, the number of FTE