Merchandising audit

We conduct trade situation research for retail – regular or one-time inspections of outlets. We evaluate the quality of personnel work or your partners’ performance of obligations under contracts.

Retail audit is a complex of measures for studying the trade situation in a retail outlet. It helps to understand how effective the merchandisers’ work is and how successful the sales are in a given outlet.

Trade audit goals and objectives

Competitors’ products analysis

Explores competing offers, pricing policies, marketing activities, quantitative distribution and other criteria.

Merchandiser work analysis

Inspects and evaluates the compliance with the standards of product layout according to planograms, shelf space organization, quality and volume of merchandise display and other aspects.

Outlet parameters monitoring

Merchandiser Route Planning System

What does outlet audit evaluate

Retail audit includes an assessment of the availability and quantity of goods in an outlet, availability and relevance of price tags, commercial package condition.

Moreover, as part of retail network monitoring, retail auditor checks the availability of advertising and POS materials and evaluates the use of proprietary retail equipment.

Examines the compliance of product layout with merchandising standards, availability of special offers and discounts, work of promotional staff during campaigns.

Who will benefit from it

Outlet audit will help those who need to check the competitiveness of prices, relevance of the outlet assortment and effectiveness of distribution and retail management. And those who study market structure, its dynamic and demand for a product in a given region.

Based on the results of the retail audit, a company can make the necessary adjustments to the sales process and improve its qualitative and quantitative indicators. Beyond that, the inspection of trade situation will help in developing pricing policies and competitive strategies.

Our clients

All clients
All clients
Within an hour we will call you back to find out:
Address program / geography of the project
Volume SKU / timing in the outlet, the number of FTE